British heritage brand Ted Baker has launched exclusively in Specsavers stores nationally this month, featuring unique prints and bold colours in a collection for men and women.

Comprising optical and sunglass frames, Specsavers said there’s a frame to suit every personality in the long-awaited eyewear collection which includes both metal and acetate frames in an array of styles.

“With exceptional attention to detail, the finest quality and distinctive, handcrafted finishes, the new Ted Baker collection is the right mix of personality and quirk, putting style firmly in focus,” Specsavers said.

Ms Nelly Soleil, head of frames and merchandising product at Specsavers Australia and New Zealand, said the company is thrilled to be launching the Ted Baker range in its stores nationally.

“The goal was to offer a frame to suit every personality and we are sure we have achieved this thanks to the exceptional attention to detail that the Ted Baker brand is known for,” she said.

“We love to bring our customers incredible, inspiring and affordable glasses through our designer collaborations, and this new range from Ted Baker certainly delivers on this promise.”

Speaking about the range, Mr Anthony Cuthbertson, global creative director at Ted Baker, said the brand is synonymous with its use of print.

“We have leveraged this in our eyewear collection to develop a product which is equally as joyful and whimsical as our clothing ranges,” he said.

“Specsavers is a trusted retailer renowned globally for its high-quality eyewear and designer portfolio and, as a distributor, has sufficient reach to ensure our beautiful glasses can be made available to as many people as possible. We are delighted to be partnering with them to bring our eyewear collections to Australia and New Zealand.”

Highlights in the women’s range include Ted Baker’s signature floral prints while the men’s range leans into geometric and graphic patterns. Hidden trims concealing messages add a subtle quirk.

“Ted Baker is a British lifestyle brand that doesn’t take itself too seriously, and it’s this unique approach to life that sets us apart from others,” Cuthbertson said.

“We celebrate the unexpected in the everyday, have an unwavering eye for the finer details and seek to create joy in everything we do. Having grown steadily from our origins as a shirt specialist store in Glasgow in 1988, we are now a truly global brand preparing to celebrate our 35th anniversary next year.”

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