By Jill Sayles in Fashion & Leathergoods, Latest News, Product News, TFWA, Travel essentials & convenience September 30, 2022 0

The brand will be in attendance at the exhibition in Riviera Village RE17

Engineered Purism is the theme of Rodenstock‘s new eyewear collection, representing innovative technologies and technical details, in three segments.

The Ultimate Lightness concept in the Lite-Tec segment The Lite-Tec segment with modern and minimalist frames, represents technical performance, a reduction to the pure form with regard to material and design, as well as lightness and individualization.

As part of this segment the Ultimate Lightness concept presents new frames for prescriptive lenses which are based on the principle that a good design is reduced to the essential elements and completed with technical innovation. The frames are made of pure titanium and have a weight of just 4.75 grams. The delicate temples, which are also made of pure titanium, offer maximum wearing comfort thanks to their ergonomics. A coloured Nylor thread stabilizes the lenses in the bottom area of the frame and complements the lightweight, minimalist look of the spectacles with a subtle colour detail. The colour of the Nylor thread can be selected from an eight-colour palette. The models for him and her are: R7131, R7132 and R7133.

The Retro Classic concept in the New Heritage segment New Heritage shows modern and exceptional product concepts, from more than 145 years of experience. The existing Retro Classic concept of this segment reflects the current spirit of the time in four new frames, which celebrate the connection of modernity and classicism. New, expressive shapes are combined with the purist, iconic Retro Classic temples, whereby they become genuine style icons of our time. The new frames for her (R7134 and R7135) and him (R7136 and R7137) are made of the finest Italian semi-transparent acetate and pure titanium and the colours are matched with each other harmoniously.

The Elegance Classic concept in the Essentials segment The Essentials are showcased with versatile and timeless styles, which offer the right frame for every style and are manufactured with forward-looking technologies. This segment focuses on the simple beauty of the frames, which reveal their special character through the fine details. As part of this segment the new Elegance Classic concept – as the name suggests – shows elegant designs. Colourful highlights on the upper edge of the frame and the temples are combined with the spectacle frame, which is made entirely from allergy-free stainless steel. The acetate temple tips in matching colour pick up on the interplay of colours and on the functional side ensure pleasant wearing comfort and ideal adaptability. The ladies’ frames R2658, R2659, R2660, and the men’s models R7129, R7130.

The Sun collection In keeping with the season Rodenstock presents its eight new products in the Sun collection in different shapes and the latest styles for him and her. Exceptional looks are created from pure acetate or a combination of stainless steel and in part transparent acetate in trendy colours, which combine a modern design with the skill and experience of more than 145 years in manufacturing spectacles. Like the frames for prescriptive lenses of this concept, the two sunglasses (R3333 and R3334) in the Retro Classic range impress with an acetate front with the iconically shaped temples made of stainless steel as well as lenses with a harmonious colour gradient. The eyecatchers of the Sun collection are the two frames R3338 and R3339, which make a real fashion statement with their super trendy oversized shape in pastel shades. As a highlight for him the sunglasses R3335 and R3336 have a distinctive, masculine shape in harsh, muted colours. With the models R3340 and R3341 the R acetate concept also presents two sunglasses in a round and square version for her, which flatter every face and set the mood for the sun.

Sun lenses from Rodenstock – for optimal vision in the sun Rodenstock also focuses on top quality and innovative technology for the sun lenses. With UV- 400 protection the lenses offer the optimal sun protection for the eyes and thanks to a special coating reduce reflections and glares for better vision. Depending on the model and colour style, some sunglasses in the collection have Rodenstock Sun Contrast lenses, which enable optimal contrast perception and are therefore the ideal companion in bright and diffused light. They also absorb blue light particles better than traditional sun lenses, thus ensuring less glare and more contrasts. Rich, warm colour impressions offer a better view when out and about and in everyday situations.

All new products in the Rodenstock range have been available from the beginning of August 2022 in specialist shops.

Sign in or Register a new account to join the discussion.

Register and Sign up for e-Newsletter

By using this website you are consenting to the use of cookies. Duty Free News International is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here.