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https://www.wsj.com/articles/pit-viper-sunglasses-retro-80s-ray-ban-ski-shades-11664884608

Pit Viper sunglasses aren’t a joke, Spencer Harkins assures me—but it’s a little hard to believe him. After all, the VP of brand for this Salt Lake City-based eyewear company has just demonstrated how its latest product, the hammy $100 “Flip Off” shades, play peekaboo. 

He snaps the lenses up and down, revealing his eyes then shielding them. I chuckle each time. Adding to the absurdity, Mr. Harkins is wearing a Pit Viper-branded visor, tie-dye Crocs and an orange-swirly patterned fleece from the brand’s apparel line. He looks like the lost son of wrestler “Macho Man” Randy Savage.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.