PARIS, FRANCE - JANUARY 19: A model walks the runway during the Dunhill Menswear Fall/Winter ... [+] 2020-2021 fashion show as part of Paris Fashion Week on January 19, 2020 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Benefits of Dressing for Success:

In 2022, dressing for success will gain momentum like never seen before. The reason for the rapid uptick is in part due to the stiff competition in both entry level and higher management positions. In addition, for the next fifteen years, zoomers (Gen Z) will be entering the job market for the first time. More to the point, the highest achievers with the most sought-after skill sets will need to look their very best to stand-out from the competition.

The mission statement of dressing for success is to empower men to achieve economic independence by wearing professional attire —-in order to convey an image of confidence and strength at one’s place of employment.

I often report on the best ways to dress for success with respect to apparel and grooming and footwear. However, there is one item that requires the utmost attention when your aim is the path to corporate ascension and that item is a watch.

Truth be told, a good watch is expensive. More to the point, an abundant number of American men do not feel comfortable entering into a luxury watch store. And I don’t blame them; I feel the same way —unless it has been a really good year.

I recently came across a new concept for men—- with the catchy name; Watchyo. Similar to the purchasing of a pre-owned vehicle, Watchyo maintains the finest collection of both pre-owned and unworn luxury watches.

For starters, Watchyo is equipped with a knowledgeable staff. The brand has been capitalizing on the market for pre-owned watches by offering prices that are below standard market price. In addition, product offerings include luxury brands such as Rolex and Patek Philippe to name a couple. More importantly, your superiors, co-workers and even potential investors will take notice of your new watch - especially, if you are able to speak intelligently about the important details that you happen to be fond of ——as you sport the fine watch on your wrist. It commands authority.

As my readers well know, I often report on the importance of the relationship between brands and consumers. What I find interesting about Watchyo is that they highlight the customer-centric approach to doing business by providing you with the most pleasant buying experience from beginning to end. Today, a good-consumer experience is capable of mico-influencing others through conversation as well as social media.

In this fast-paced world, you will come across people at work and down time where their first impressions of you are all they’ll have to remember you by. A recent study shows that people who dress well have more confidence and feel more powerful during office hours. Circumstances like interviews and board meetings are where dressing appropriately matters a lot. I might also add that a well-dressed man is perceived by others as a leader - and rightly so, because men who dress better are more focused on the details. It sends a positive message. For example, my data from studies at NY’s Fashion Institute of Technology have long demonstrated that people make a judgment based on their first impression of you within the first seven seconds on interaction. However, new data confirms that the time frame is now closer to five seconds. In fact, data proves that when two equally qualified job applicants apply for the same position, the better dressed man will walk away with the desired position - and sometimes a higher salary than expected.

To clarify, this means that whether you’re at a job interview, at a business meeting, or attending a networking event, you have just a few seconds to make a good first impression and establish yourself as the successful person ready to take-on the job requirements. And once again, the mens fashion business is paying close attention to what is means to dress for success in 2022. For example, menswear leaders such as Ralph Lauren, Canali and Alfred Dunhill are all seeing a resurgence in dressing well. More importantly, a strong impression is made with a good watch.

I recently had the privilege of speaking with Roy Tay, the Founder of Watchyo about how a good watch makes a clear statement about you, why at Watchyo, they believe each purchase should be a joyful experience and why his expert advice for you is to how the right watch to wear at the office will convey a spirit of self-confidence and leadership!

Joseph DeAcetis: In your words, what are your thoughts about how a watch can reflect good character during office hours?

Roy Tay: A watch is extremely important for personality, as it makes a clear statement of a person's class, choices, and style. When you offer your hand for meeting new clients,it catches the client’s eyes resting upon your wrist. Also, it shows that you value time and it's one of the things that differentiates an ADULT from a teen.

JD: Talk to Forbes about what makes Watchyo.com unique for American consumers—who have a strong focus on dressing for success?

RT: Watchyo focuses on long-term relationships with our clients. We treat every client like our own and we make sure that every watch purchase should be a joyful experience. Basically speaking we’re your watch guide that assists you find something suitable for your wrist and make sure that every purchase allows consumers to show their best self and at the same time dress for their success.

JD: In your words, does a good watch convey more than just power, authority, and confidence? Does it show that you have self-respect? 

RT: Yes, it definitely conveys more than that. It shows personally how a person carries him or herself and also to make a strong first impression. A good watch also communicates a personal sense of style compared to a pair of well-made shoes or expensive sunglasses. In a way, it does show that you have self-respect but it also brings out that self-confidence in you as well. A good watch is like a mini Rolls Royce on your wrist. Something that you can wear and appreciate.

JD: Explain to Forbes viewers watchyo.com’s business strategy and what gives you the competitive advantage within this market segmentation? RT: Our strategy is to satisfy all consumers in terms of getting watches that they want including allowing rare brands to be accessible to all. We understand that some of the watches are hard to get like the Patek 5711 Tiffany and Co or the brand new Daytona meteorite but with Watchyo extensive contacts around the world, we are able to source out even the rarest timepieces. We are also committed to the integrity of the luxury watch industry. All of our watches are evaluated, authenticated before it reaches our inventory

*When it comes to wearing jewelry, a man’s watch is of the utmost importance while on the ladder to corporate ascension. Simply put, when a man wears a watch he’s sending a message that is almost as clear as leaving a DNA marker. His watch speaks volumes about his taste, lifestyle, and income -especially when it comes to upper management.

Wathyo: Dressing For Success/Jack Of Spades Denim

To dress for success, I suggest that you choose the right watch to project your status at the office. Superiors and co-workers alike will profile you to obtain a general opinion of your social status and formulate a strategy to determine how important you are to the project as well as the company. You see, dressing well is a form of respect to the company you are representing.

More to my point, there is value in wearing a watch that lends a healthy dose of self-confidence and achievement. At the same time your watch can be a powerful reminder to yourself that you’re a success, no matter what anyone thinks.

With current data to back up the power of style in one’s journey to success, take a look at the benefits that watchyo.com  provides when your aim is to appear that you are on top of your game.