Kering Eyewear reveals Gucci’s annual travel retail-dedicated campaign. This year it is inspired by travel and music.

Kering Eyewear has revealed the annual Gucci global travel retail campaign. The dedicated visual is part of the campaign for Gucci’s first eyewear release in 2022.

It will run until September in selected travel retail locations in line with Gucci Eyewear’s channel-oriented strategy. To support the campaign, Kering Eyewear has rolled out dedicated displays and travel retail-exclusive retailtainment experiences in top travel retail doors.

(Left) The men’s pilot style is available in four colourways, while the (right) women’s square style is available in three

The campaign features two models designed specifically for the channel. These include a men’s pilot frame and a women’s oversized pair. The men’s style features godron details on the top front bar in enamel. Meanwhile, the women’s style features an oversized square-shaped rimless silhouette with heart-shaped charms decorated with Gucci’s interlocking G logo.

The men’s style is available in four colours, while the women’s style is available in three.

Inspired by travel and music, the evocative visual tells a story from the miles travelled by musicians during their tours and the buses and vans that become their temporary homes while on the road.

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